An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations
You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tool for consumer promotion as well as business promotion
Explain the impact of elements of culture on a firm’s international business operations with examples
What is Balance of payments? Describe the components of balance of payments with hypothetical examples. How do deficit and surplus in Balance of payments affect international trade? Discuss with suitable examples
An international business firm should not monitor the foreign country’s trade, monetary and balance of payments account
A major problem with laws in different countries is that the legal systems of the world are harmonized