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Marketing research and marketing information system

Brand extension with brand loyalty

Consumer’s decision to purchase a product is influenced by a host of factors

“The environment becomes important due to the fact that it is changing and there is uncertainty”

“Rural markets in India offer huge opportunities and challenges to marketers”

“There are so many inter-linkages between services and products in several instances

What do you understand by forecast control? What could be the various methods to ensure that the forecasting system is appropriate

What do you understand by the term correlation? Explain how the study of correlation helps in forecasting demand of a product

Explain the terms ‘Population’ and ‘sample’. Explain why it is sometimes necessary and often desirable to collect information about the population by conducting a sample survey instead of complete enumeration

How would you conduct an opinion poll to determine student reading habits and preferences towards daily newspapers and weekly magazines

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