An Indian automobile company decided to enter international markets. The company is ready to invest in marketing arrangements abroad, but not in production facilities. Suggest any two suitable modes of market entry, and explain their merits and limitations
You are the marketing head in a consumer durable goods company, which has international operations. It is planning to launch a new brand of Mobile Phones. Suggest appropriate sales promotion tool for consumer promotion as well as business promotion
Define international economic environment. Discuss the major economic indicators of international economic environment which influence the foreign market decisions with examples
Explain the impact of elements of culture on a firm’s international business operations with examples
What is Balance of payments? Describe the components of balance of payments with hypothetical examples. How do deficit and surplus in Balance of payments affect international trade? Discuss with suitable examples